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TypePrivate company
IndustryComputer Software
FounderJeremy Roche & Debbie Ashton
HeadquartersSan Francisco, California, United States
Key people
Scott Brown, President & CEO
Gordy Brooks, CFO
Dan Brown, Chief Product & Strategy Officer
Tony Kender, Chief Revenue Officer
Melissa Frugé, Chief Legal Officer
Michelle Mathis, Vice President of Strategic Planning
Nicole Milstead, SVP of Marketing
Jonathan Schoonmaker, Chief People Officer
ProductsFinancialForce PSA
FinancialForce Accounting
FinancialForce ERP
FinancialForce SCM
FinancialForce Financial Management
Number of employees

FinancialForce is a cloud-based applications company headquartered in San Francisco, California, that provides a cloud ERP solution for, a cloud computing platform from FinancialForce supplies Accounting, Billing, Professional Services Automation (PSA), Revenue recognition, Human Capital Management (HCM), and Supply Chain Management (SCM) applications.


FinancialForce was founded by Jeremy Roche and Debbie Ashton in 2009 with an investment from Unit4,[1] and The resulting cloud accounting system was a single-ledger design that enables real-time financial management and is built on's technology platform,[2]

The company started by specializing in accounting and billing solutions that are built on the platform, therefore making them closely coupled with Salesforce CRM applications. In December 2010, FinancialForce purchased Appirio's Professional Services Enterprise (PSE) product, which later was renamed FinancialForce Professional Services Automation.[3]

In November 2013, during FinancialForce's annual customer day, the company announced the acquisitions of Supply Chain Management vendor Less Software and Human Capital Management vendor Vana Workforce and their intention to round out the back office applications portfolio.[4]

In February 2014, the company unveils FinancialForce ERP. Built on the Salesforce Platform, FinancialForce ERP connects customers, employees, partners and products into a single system.[5]

In April 2014, FinancialForce received $50 million in funding from Advent International.[6]

In March 2015, the company receives $110 million in funding from Technology Crossover Ventures and Salesforce Ventures.[7][8][9]

In January 2017, FinancialForce appointed former Salesforce and Heroku executive Tod Nielsen as CEO and President.[10]


FinancialForce's offices are located in:

  • San Francisco, California (Headquarters)
  • Harrogate, England (EMEA Headquarters)
  • Sydney, Australia (ANZ Headquarters)
  • London, England
  • Granada, Spain
  • New York, NY
  • Chicago, IL
  • Portland, OR
  • Seattle, WA

Mobile support[edit]

FinancialForce supports mobile usage through FinancialForce Mobile, along with the mobile application platform, supporting iPhone and iPad as well as BlackBerry and Android. In November 2013, the company introduced FinancialForce 360° Back Office mobile app [11] on the Salesforce1 App Exchange.[12]


Community Live[edit]

Community Live is an annual conference for customers and media on business strategy and product announcements.[13]

Awards and recognition[edit]

THINKstrategies, Inc.,[14] the leading strategic consulting company focused on the business implications of the on-demand services market, awarded the Best of SaaS Showplace (BoSS) Award.

FinancialForce was named in the 2011 Red Herring (magazine) Top 100 North America,[15] a group of 100 companies judged by the publication to be the most innovative across North America. The company has since been listed in the 2011 Red Herring Global Top 100[16] which identifies the 100 most innovative companies worldwide.

FinancialForce's accounting product (FinancialForce Accounting) was named Software Product of the Year at the 2013 Business Finance Awards. The Business Finance Awards 2013 are designed to recognise excellence in business finance.[17]

AlwaysOn Networks named a 2013 OnDemand 100 winner.[18] was selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

FinancialForce and CEO Jeremy Roche were chosen by Forbes as the Best Cloud Computing Companies And CEOs To Work For In 2014.[19]

FinancialForce was named in the eighth annual Glassdoor Employees’ Choice Award for the Best Places to Work in 2016 in the U.S. SMB category [20]

In January 2020, FinancialForce was named to DiversityJobs Award as Top Software & Technology Employers 2020.[21]


  1. "Unit 4 Agresso creates new company with minority investment from – CODA 2go becomes (Unit4, 2009-10-01)".
  2. "FinancialForce Accounting (, 2016-03-14)".
  3. " Acquires Appirio's Product for Professional Services Teams (ReadWireWeb, 2010-12-07)". Archived from the original on 2011-05-08. Retrieved 2011-06-03.
  4. Kepes, Ben (2013-12-04). "The Cloud ERP Market Heats Up - FinancialForce Makes Two Strategic Acquisitions (Forbes, 2013-12-04)".
  5. Kepes, Ben. "Surprising No One, FinancialForce Adds 'ERP' To Its Name", Forbes, 19 February 2014.
  6. " Receives $50 Million in Funding from Advent International (, 2014-4-24)".
  7. Kepes, Ben. " Raises $110 Million To Take On Giants". Forbes. Retrieved 2017-11-15.
  8. " Raises $110 Million to Capitalize on Cloud ERP Growth (, 2015-3-26)".
  9. Miller, Ron. "FinancialForce Hauls In $110M Investment", TechCrunch, 26 March 2015. Retrieved on 27 March 2015.
  10. Miller, Ron. "FinancialForce selects former Salesforce and Heroku exec to be new CEO", TechCrunch, 6 January 2017. Retrieved on 6 January 2017.
  12. "Mobile financial apps becoming more common". SearchERP. Retrieved 2018-04-12.
  13. "Cloud ERP impact is about data visibility - FinancialForce customers weigh in". diginomica. 2017-06-22. Retrieved 2018-06-14.
  14. "IT Strategic Consulting Services". Retrieved 2011-11-03.
  15. "2011 RED HERRING TOP 100 NORTH AMERICA". Retrieved 2011-07-15.
  16. "2011 RED HERRING Global TOP 100". Archived from the original on 2012-01-03. Retrieved 2011-12-10.
  17. " wins Software Product of the Year in Business Finance Awards 2013". Retrieved 2013-05-18.
  18. "2013 OnDemand 100 Top Private Companies". Archived from the original on 2013-05-18. Retrieved 2013-05-18.
  19. Columbus, Louis. "The Best Cloud Computing Companies And CEOs To Work For In 2014 (Forbes, 2014-02-24)".
  20. "Glassdoor - Best Small and Medium Companies to Work For". Glassdoor. Retrieved 2015-12-10.
  21. "Top Employers - Software & Technology". Retrieved 2020-04-02.