Adobe Experience Cloud

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Adobe Marketing Cloud
Adobe Marketing Cloud icon
Adobe Marketing Cloud icon
Developer(s)Adobe Inc.[1]
Initial releaseOctober 24, 2012 (2012-10-24)
Operating systemWindows, Linux, OS X[1]
Available inMultilingual
TypeSoftware suite, cloud applications
LicenseSoftware as a service

Adobe Experience Cloud (AEC), formerly Adobe Marketing Cloud (AMC), is a collection of integrated online marketing and Web analytics products by Adobe Inc..


Adobe Experience Cloud includes a set of analytics, social, advertising, media optimization, targeting, Web experience management and content management products[2] aimed at the advertising industry and hosted on Amazon Web Services.[1] Like other Adobe Cloud services (e.g., Adobe Creative Cloud), the Adobe Marketing Cloud allows users with valid subscriptions to download the entire collection and use it directly on their computers with open access to online updates.[3]

The Adobe Marketing Cloud collection was introduced to the public in October 2012[4] as Adobe began retiring the Omniture name it acquired in October 2009.[5][6] Products of the defunct company were then integrated step-by-step into the new Cloud service[7] which includes the following eight applications: Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, Adobe Campaign (Classic and Standard), Audience Manager and Primetime. In November 2013, Adobe Systems introduced mobile features to its Marketing Cloud, making smartphones and other mobile devices new targets for analytics.[8][9][10]

On September 15, 2009, Omniture, Inc. and Adobe Systems announced that Adobe would be acquiring Omniture, an online marketing and web analytics business unit in Orem, Utah.[11] The deal of $1.8 billion, was completed on October 23, 2009,[12] and is now joined by other Adobe acquisitions such as Day Software and Efficient Frontier, as the main components of Adobe's Digital Marketing Business Unit.[13] Around 2012, Adobe withdrew the Omniture brand while its products were being integrated into the Adobe Marketing Cloud.[14][15][16]

On May 21, 2018, Adobe announced the acquisition of Magento for $1.68 billion.[17] The addition of the Magento Commerce will enable commerce features to be integrated into the Adobe Experience Cloud.

In the same year, on September 20, 2018, Adobe acquired the marketing automation company Marketo.[18] The acquisition is expected to close in Q4 2018.[19]


  • Adobe Campaign [23] is an enterprise Digital Campaign Marketing System. The software provides cloud-based, web-services service that manages direct marketing campaigns, leads, resources, customer data and analytics. The software also allows companies to design and orchestrate targeted and personalized campaigns from direct mail, e-mail, SMS, MMS and more.[24] This software is based on Algorithmic Marketing to provide personalization. Before its acquisition, the software was formerly known as Neolane. Currently, Adobe has two separate versions of the product in the name of Adobe Campaign Classic (Acquired Neolane Version) and Adobe Campaign Standard, the complete cloud-based version built and developed by Adobe.*
  • Adobe Audience Manager[25] is a Data Management Platform. This software is based on Algorithmic modeling that allows the use of data science to either expand existing audiences or classify them into personas using lookalike modeling and predictive analytics.



  1. 1.0 1.1 1.2 Amazon Web Services. "Adobe Experience Manager". Amazon Web Services. Retrieved February 7, 2014.
  2. "Adobe Marketing Cloud solutions". Adobe Systems. Retrieved January 13, 2014.
  3. Jon Fortt (March 18, 2013). "Why Investors Like Adobe Diving Into Subscriptions". Canada National Broadcasting Corp. Retrieved February 15, 2014.
  4. "Media Alert: Solutions Unveiled for Adobe Marketing Cloud; Provocative New Campaign Launches Adobe Newsroom". Retrieved 2018-10-02.
  5. "Adobe Buys Omniture, Opens Gate to Advertising". Forbes magazine. September 16, 2009. Retrieved January 13, 2014.
  6. "Firm for Analyzing Web Traffic Bought by Adobe for $1.8 Billion". New York Times. Associated Press. September 15, 2009. Retrieved January 5, 2014.
  7. Richard Carey (July 18, 2012). "How To Gracefully Retire A Brand Name".
  8. "Adobe Takes Its Marketing Cloud Services Mobile". Forbes. November 7, 2013. Retrieved January 18, 2014.
  9. "Adobe adds geolocation targeting to Marketing Cloud". PC World. November 7, 2013. Retrieved January 14, 2014.
  10. "Adobe Launches Mobile Services for Adobe Marketing Cloud". Adobe Systems. Retrieved January 14, 2014.
  11. "Adobe acquires Omniture Software". Adobe Systems.
  12. The Associated Press (September 15, 2009). "Firm for Analyzing Web Traffic Bought by Adobe for $1.8 Billion". New York Times. Retrieved January 18, 2014.
  13. Adobe (2009-10-26). "Omniture acquisition FAQ".
  14. Robin Wauters (2011-11-30). "Adobe Acquires Efficient Frontier".
  15. "How To Gracefully Retire A Brand Name". 2012-07-18.
  16. Adobe (2009-10-26). "Omniture acquisition FAQ".
  17. "Adobe to acquire Magento for 1.6B". 21 May 2018.
  18. "Adobe buys Marketo for $4.75 billion". 20 September 2018.
  19. "Adobe gets its company, snaring Marketo for $4.75 billion". 20 September 2018.
  20. "Adobe Experience Manager". Adobe. Retrieved 5 December 2018.
  21. "Forrester Names Web Content Management Leaders". CMSWire. 2018-11-16. Retrieved 5 December 2018.
  22. "Gartner's Top 19 Enterprise Digital Asset Management Solutions". CMSWire. 2018-07-03. Retrieved 5 December 2018.
  23. "Adobe Campaign Manager". Adobe. Retrieved 20 June 2020.
  24. "Operational Playbook: Adobe Campaign" (PDF). Adobe. Retrieved 2013-05-23.
  25. "Algorithmic Models Overview". Retrieved 2020-08-14.
  26. "Adobe to Acquire Workfront". Retrieved 2021-01-01.